Better Marketing Through Science
Verilliance is about truth and brilliance in web marketing strategies, using brain and social sciences to optimize your message for maximum emotional, attentive, and engagement effect.
Decision biases, cognitive biases…we all have them, but understanding how this affects your audience’s perception, attention, and RESPONSE to your messaging can make the difference between a good marketing campaign and a great one.
Pulling from the fields of Neuromarketing, Neuroeconomics, Behavioral Economics, Consumer Psychology, and Consumer Neuroscience to help YOU streamline your messaging for greater attention, impact, and action.
I am very picky about who I’ll pay for business or marketing help since I already have a good sense of both. I’m only willing to invest when I know it’s top-notch. When I got to know Jennifer, I could see that she has this uncanny ability to cut to the most useful strategy… for marketing, for systems, effective wording, and the list goes on. Now that I know her talent, I want to consult her about everything! She has a deep understanding of human behavior, so she’s a natural at knowing the best way to create a smooth pathway for people. I’ve hired her for advice on marketing, surveys, copywriting, workshops, etc… and she nails it! When I follow her advice, I get a very noticeable boost in results. It’s more than marketing. She can tell you how to redo your systems to create more efficiency. She can translate complexity into something other people can understand. I think most of us struggle with that, but she gets it, and she can help you get there. ~ Val Nelson, Career/Business/Life Coach