The question is, how much do negative vs. positive comments affect your audience? As usual, there are many variables, but a recent study offers a few clues into how variables come together to influence sentiment.
Author Archives: Verilliance
The Brain Judges, So Dress for Success
Our brain is wired for “first impressions”.
After a Hiatus – Getting Clear on My Intent
Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to:
Talking to Persuade – Scientists Study Speakers to Determine Most Successful Persuasive Styles
How many times a day do you need to sway someone to your point of view, or get them to do something you want them to do? How you say it can make all the difference according to a team of scientists at University of Michigan.
Want More Brand Loyalty? Narrow it Down.
According to a recent study, brands like Corona that define their brand with narrow associations do better than brands that try to be too many things to too many people.
From Nudge to Fun to Good Behavior
Last year Volkswagon launched TheFunTheory.com, an initiative that builds on the principles of nudge theory to influence behavior towards healthy or positive actions through the use of FUN. Check out the site. There’s a garbage can in a park with sound effects, a video game glass recycling machine, a “speed trap” lottery that awards law-abiding drivers with prizes, and more.
Build a Better Conference – Design Better Networking
It’s time for conferences to think outside the box on networking, designed with human nature in mind. Events that reduce anxiety, that facilitate putting the right people together, and have opportunities for interaction built in. If the real value of a conference is the networking, than ensure its value.
A Little On Nudge Theory
Ran across this video today about Nudge theory, a behavioral economics concept. I share it because it illustrates how the smallest changes in presentation can make big changes in human behavior.
Social Media, Social Good, and the Brain
Oxytocin, mirror neurons, dopamine, in-group jumping, social proof…the list goes on. Social media and social good are clearly symbiotic and when social media is intelligently leveraged, the opportunities to affect social change are immense.
Mynd | Ambitious Neuromarketing Technology from NeuroFocus
Neuromarketing firm NeuroFocus made big news when they unveiled their new Mynd dry, wireless, EEG headset at the recent 2011 ARF conference in New York City. I wasn’t able to make it to the conference to see Mynd in action for myself, but I did get a chance to speak with NeuroFocus CEO AK Pradeep by phone.
