Researchers have found that the placebo effect as applied to pricing can change not just the perception of value of a product or service, but the actual efficacy of a product or service.
Author Archives: Verilliance
Your Brain on Stories
Neurocinematics, a close cousin of neuromarketing, studies the brain and physiological activity of movie viewers in real-time through fMRI, EEG, eye-tracking, and galvanic skin response.
Sands Research Announces Superbowl XLV Neuromarketing Winners for 2011
Sands Research, a neuromarketing firm, has announced it’s 4th annual neuro ranking of Super Bowl ads. This year the hands down winner was the Volkswagon Darth Vader commercial. Is That Really News? (Hint: yes, and you’ll want to keep scrolling.)
What’s in a Name?
When I was ready to launch my consulting business, obviously I needed a name. For me, the name would set the tone and the direction, so it was of the utmost importance that I get it right. It was so important to me that I felt I couldn’t do anything else until the name was perfect. So I set to the task with a fever in my blood.
Be Simply Awesome Neuromarketing Tweetchat
I started reading Dan Hill’s About Face: The Secrets of Emotionally Effective Advertising a few nights ago. At first I was ready to throw it on the nightstand and categorize it as a snoozer. But as I got further in, I realized the book is a gold-mine of data. Hard core data.
Get Yer Heads Up Here!
Don’t miss another chat session with other folks interested in better marketing through science, sign up for weekly reminders here.
The Brain on Outsiders
I was watching Snatch last night and chuckling over Brad Pitt’s comical rendition of Mickey O’Neill, an Irish gipsy traveller and fighter. Though Mickey’s accent is exaggerated for entertainment’s sake, a recent study has shown that it actually is more difficult for our brain to process and understand a non-native accent.
Neuromarketing Tweetchat November 18th
Join us for another brainy tweetchat on the topic of neuromarketing and better marketing through science. Recent news on the use of Neuromarketing in political campaigns has led to some buzz – both negative and positive.
Let’s Talk About Trust
Trust, loyalty, and the fairly new concept of brand attachment are coveted but nebulous marketing concepts. Neuroeconomics, neuroscience, and neuromarketing are all offering us insights into how trust works (from brain chemicals like oxytocin and its effects on advertising, to evolutionary theories as to why we need trust), and how to then design marketing messages, products, services to be optimized for trust, loyalty and brand attachment.
Brand Attachment is the New Black
All the recent hype about the future of marketing being in building relationships is not far off the mark (at least according to this one study). Whatever your product or service, the more you can build a relationship with your consumers, and allow them to develop a personal relationship with your brand, the more invested your customers will be and the more difficult it will be for your competitors to woo them away from you.
