Creating experience is the art of understanding the consumer within the context. What are they really looking for? Because it’s almost always something emotional.
How many times a day do you need to sway someone to your point of view, or get them to do something you want them to do? How you say it can make all the difference according to a team of scientists at University of Michigan.
Last year Volkswagon launched TheFunTheory.com, an initiative that builds on the principles of nudge theory to influence behavior towards healthy or positive actions through the use of FUN. Check out the site. There’s a garbage can in a park with sound effects, a video game glass recycling machine, a “speed trap” lottery that awards law-abiding drivers with prizes, and more.