“Fert!” Ahaha! Original is here and hat tip to Roger Dooley.
Interview with Neuro-Insight | Australian Neuromarketing Firm
See Professor Richard Silberstein and Peter Pynta of Australian firm Neuro-Insight speak on Neuromarketing.
Is Neuromarketing Underneath the Towel of Old Spice’s Success?
In case you’ve been living under a rock, Old Spice has been dominating the attention of the public recently, from their series of Manly Man Old Spice ads, to their recent social media and viral powerhouse success. Everyone is talking about it. And I had to wonder…did Old Spice employ Neuromarketing to help create this [...]
Celebrities, Shoes, and the Woman’s Brain
Would you buy these shoes just because Paris Hilton was holding them or wearing them? According to a new study, you probably wouldn’t run out the door to find them, but you would be more likely to pay attention and remember the shoes. I like shoes, though probably not as much as “the next girl”. [...]
Are Your Clients About to Break Up With You?
Do you know how you feel about your partner? Will you be together in a year? You probably can’t answer those questions. Oh, you think you can, but according to the overwhelming evidence of research, you probably can’t. Why? Because the brain is a dastardly, clever little organ that likes to play tricks and keep things [...]
The Funny Truth About Buying Behavior
Who needs a complicated blog post to explain how cognitive bias and perception influence our buying behavior when a funny YouTube video sums it up like this? Want to see more videos on marketing, behavior, and the brain? See here.
Nearly Stood Up!
I thought for sure tonight was the night. I had a busy day, and a couple of time conflicts that were creating hurdles, but I was determined to be there at 7:00 because, well, you seemed so interested. So I bent time a little and shuffled things enough so that I could clear the deck [...]
Neuromarketing vs. the Focus Group
Mad 4 Marketing just posted a blog praising the focus group while pretty much dismissing neuromarketing. They used Campbell Soup as their example (my review of that campaign is here). If you’ve been following neuromarketing, you know that the whole reason the technology was developed was because of studies that showed people were incapable of [...]
It’s 1991 and Neuromarketing is Just Beginning
Yesterday I stumbled on this 1991 news story about “Mind Scan” and its inventor, Dr. David Lewis-Hodgson. I’ll wait to comment until after you’ve had a chance to view it. So “Mind Scan” was really early neuromarketing — the measuring of brain response to marketing messages. What struck me is how little has changed in [...]
Neuromarketing on the Cover of Visibility
I don’t care who you are, it’s pretty sweet to see your name on a cover of a magazine. I knew this was coming (I wrote the article months ago) but it was fun to see my name/article on the cover! I wrote this article for the web marketing industry as an introduction for those [...]
- Apple: Brand, Cult, or Religion?
- Apple’s iPad Killer Ingredient
- Lines in the Sand: Neuromarketing vs Joe Consumer
-
Is Neuromarketing Underneath the Towel of Old Spice’s Success?
- Sands Research Claims Neuromarketing Breakthrough
-
“Fert!” Neuromarketing as Translated by Dilbert
-
Interview with Neuro-Insight | Australian Neuromarketing Firm
-
Is Neuromarketing Underneath the Towel of Old Spice’s Success?
-
Celebrities, Shoes, and the Woman’s Brain
-
Are Your Clients About to Break Up With You?
-
Verilliance: Nadine, thanks for the kudos. Much appreciated. ...
-
Nadine A. Bendycki: Very thoughtful and thorough analysis, dissecting ...
-
-
Thomas Flatley: Hello. I was wondering who the author was on this ...
-
