Notes from Podcamp

Podcamp Western Ma Collage

Podcamp is alive and well in Western Massachusetts! For the 5th year in a row, Valley techies and geeks and business owners gathered for a day of social media unconferencing. [...continue reading]

After a Hiatus – Getting Clear on My Intent

Clarity is a beautiful thing.

Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to improve quality of life. [...continue reading]

Want More Brand Loyalty? Narrow it Down.

Beach

According to a recent study, brands like Corona that define their brand with narrow associations do better than brands that try to be too many things to too many people. [...continue reading]