Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to:
Category Archives: Brain and Marketing
Your Brain on Stories
Neurocinematics, a close cousin of neuromarketing, studies the brain and physiological activity of movie viewers in real-time through fMRI, EEG, eye-tracking, and galvanic skin response.
The Brain on Outsiders
I was watching Snatch last night and chuckling over Brad Pitt’s comical rendition of Mickey O’Neill, an Irish gipsy traveller and fighter. Though Mickey’s accent is exaggerated for entertainment’s sake, a recent study has shown that it actually is more difficult for our brain to process and understand a non-native accent.
Learn From Their Mistakes – The Brain on Competition
If you’re in business for yourself, competition is just part of your day. But you may be watching for the wrong thing when it comes to assessing and beating your competition. According to one study at Bristol University, the brain seems to learn more when the competition makes a mistake rather than a winning move.
