Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to:
Category Archives: Consumer Behavior
Want More Brand Loyalty? Narrow it Down.
According to a recent study, brands like Corona that define their brand with narrow associations do better than brands that try to be too many things to too many people.
Pricing and the Placebo Effect
Researchers have found that the placebo effect as applied to pricing can change not just the perception of value of a product or service, but the actual efficacy of a product or service.
Your Brain on Stories
Neurocinematics, a close cousin of neuromarketing, studies the brain and physiological activity of movie viewers in real-time through fMRI, EEG, eye-tracking, and galvanic skin response.
Brand Attachment is the New Black
All the recent hype about the future of marketing being in building relationships is not far off the mark (at least according to this one study). Whatever your product or service, the more you can build a relationship with your consumers, and allow them to develop a personal relationship with your brand, the more invested your customers will be and the more difficult it will be for your competitors to woo them away from you.
Let Me Make You Feel Bad so I Can Make You Feel Better
Take this recent study about how beauty products in ads make you feel. They make you feel bad about yourself. The “you need this” message is built right into the product itself, and when couched in an ad the resulting effect was this internalized message:
Backfire or Bullseye?
According to a new study, consumer spending differs between exposure to a brand and a slogan.
“Exposure to the retailer brand name Walmart, typically associated with saving money, reduces subsequent spending, whereas exposure to the Walmart slogan, (Save money. Live better.) increases spending,” write authors Juliano Laran (University of Miami), Amy N. Dalton (Hong Kong University of Science and Technology), and Eduardo B. Andrade (University of California, Berkeley).
