Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to:
Category Archives: Neuroeconomics
Can a Massage Close the Deal?
According to Neuroeconomonists, this feeling we get from massage is likely due to the release of oxytocin, the cuddle hormone. When released in our body, we feel bonded, we feel trust, we feel secure. And this rush of trust helps us feel more comfortable with our spending decisions.
Social Media, Tweeting, Oxytocin and the Study That Never Was
When I first saw the headline for this FastCompany article a month ago, “Social Networking Affects Brains Like Falling in Love”, I thought, “hmmm, that’s interesting!”. The article was a pretty fun jaunt into the work of Neuroeconomist Paul Zak who has indeed been doing some pretty interesting studies with the “cuddle hormone” Oxytocin. I’d…
