Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to:
Category Archives: Neuromarketing
Your Brain on Stories
Neurocinematics, a close cousin of neuromarketing, studies the brain and physiological activity of movie viewers in real-time through fMRI, EEG, eye-tracking, and galvanic skin response.
Sands Research Announces Superbowl XLV Neuromarketing Winners for 2011
Sands Research, a neuromarketing firm, has announced it’s 4th annual neuro ranking of Super Bowl ads. This year the hands down winner was the Volkswagon Darth Vader commercial. Is That Really News? (Hint: yes, and you’ll want to keep scrolling.)
Let Me Make You Feel Bad so I Can Make You Feel Better
Take this recent study about how beauty products in ads make you feel. They make you feel bad about yourself. The “you need this” message is built right into the product itself, and when couched in an ad the resulting effect was this internalized message:
Interview with Neuro-Insight | Australian Neuromarketing Firm
See Professor Richard Silberstein and Peter Pynta of Australian firm Neuro-Insight speak on Neuromarketing.
Is Neuromarketing Underneath the Towel of Old Spice’s Success?
In case you’ve been living under a rock, Old Spice has been dominating the attention of the public recently, from their series of Manly Man Old Spice ads, to their recent social media and viral powerhouse success. Everyone is talking about it. And I had to wonder…did Old Spice employ Neuromarketing to help create this…
Celebrities, Shoes, and the Woman’s Brain
Would you buy these shoes just because Paris Hilton was holding them or wearing them? According to a new study, you probably wouldn’t run out the door to find them, but you would be more likely to pay attention and remember the shoes. I like shoes, though probably not as much as “the next girl”….
Neuromarketing vs. the Focus Group
Mad 4 Marketing just posted a blog praising the focus group while pretty much dismissing neuromarketing. They used Campbell Soup as their example (my review of that campaign is here). If you’ve been following neuromarketing, you know that the whole reason the technology was developed was because of studies that showed people were incapable of…
It’s 1991 and Neuromarketing is Just Beginning
Yesterday I stumbled on this 1991 news story about “Mind Scan” and its inventor, Dr. David Lewis-Hodgson. I’ll wait to comment until after you’ve had a chance to view it. So “Mind Scan” was really early neuromarketing – the measuring of brain response to marketing messages. What struck me is how little has changed in…
Neuromarketing Definitions – New Glossary
I often get asked to define neuromarketing or other terms within that or related fields. Though I explain some of these terms in blog posts, I decided to create a laymen’s glossary for you. Here’s the opening blurb from that page. Neuromarketing, behavioral economics, EEGs, OH MY! Are you befuddled by all the terms…
