Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to:
Category Archives: Off-Topic
A Little On Nudge Theory
Ran across this video today about Nudge theory, a behavioral economics concept. I share it because it illustrates how the smallest changes in presentation can make big changes in human behavior.
What’s in a Name?
When I was ready to launch my consulting business, obviously I needed a name. For me, the name would set the tone and the direction, so it was of the utmost importance that I get it right. It was so important to me that I felt I couldn’t do anything else until the name was perfect. So I set to the task with a fever in my blood.
Forbes Twitter Contest
And now for something completely different. Forbes.com announced a twitter contest to come up with a twitter contest (way to crowd-source Forbes!). Coming up with ideas is my brain’s favorite activity. When I heard about the contest, the gears immediately started grinding. Forbes didn’t do a great job defining their goals to us for the…
