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Archives for July 2010

“Fert!” Neuromarketing as Translated by Dilbert

July 28, 2010 by Verilliance Leave a Comment

“Fert!” Ahaha! Original is here and hat tip to Roger Dooley.

Filed Under: Fun

Interview with Neuro-Insight | Australian Neuromarketing Firm

July 20, 2010 by Verilliance Leave a Comment

See Professor Richard Silberstein and Peter Pynta of Australian firm Neuro-Insight speak on Neuromarketing.

Filed Under: Neuromarketing, Neuromarketing Firms

Is Neuromarketing Underneath the Towel of Old Spice’s Success?

July 15, 2010 by Verilliance 10 Comments

In case you’ve been living under a rock, Old Spice has been dominating the attention of the public recently, from their series of Manly Man Old Spice ads, to their recent social media and viral powerhouse success.  Everyone is talking about it. httpv://www.youtube.com/watch?v=qtF13U5t8xE And I had to wonder…did Old Spice employ Neuromarketing to help create […]

Filed Under: Neuromarketing, Social Media

Celebrities, Shoes, and the Woman’s Brain

July 15, 2010 by Verilliance Leave a Comment

Celebrities, Shoes, and the Woman’s Brain

Would you buy these shoes just because Paris Hilton was holding them or wearing them? According to a new study, you probably wouldn’t run out the door to find them, but you would be more likely to pay attention and remember the shoes. I like shoes, though probably not as much as “the next girl”. […]

Filed Under: Behavior, Neuromarketing

Are Your Clients About to Break Up With You?

July 14, 2010 by Verilliance Leave a Comment

Do you know how you feel about your partner? Will you be together in a year? You probably can’t answer those questions.  Oh, you think you can, but according to the overwhelming evidence of research, you probably can’t. Why?  Because the brain is a dastardly, clever little organ that likes to play tricks and keep things […]

Filed Under: Market Research

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