If you’re in business for yourself, competition is just part of your day. But you may be watching for the wrong thing when it comes to assessing and beating your competition. According to one study at Bristol University, the brain seems to learn more when the competition makes a mistake rather than a winning move.
Archives for October 2010
Take this recent study about how beauty products in ads make you feel. They make you feel bad about yourself. The “you need this” message is built right into the product itself, and when couched in an ad the resulting effect was this internalized message:
According to Neuroeconomonists, this feeling we get from massage is likely due to the release of oxytocin, the cuddle hormone. When released in our body, we feel bonded, we feel trust, we feel secure. And this rush of trust helps us feel more comfortable with our spending decisions.
Apparently Gap marketers didn’t pay attention in class. Surely they knew changing an iconic logo was risky business? By now it’s old news that the new Gap logo failed miserably and led to backlash along social media channels and rejection of the logo. Lots of marketing pundits are speculating on why, but NeuroFocus left speculation behind and went straight for the source — the brain.