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Archives for October 2010

Learn From Their Mistakes – The Brain on Competition

October 22, 2010 by Verilliance Leave a Comment

If you’re in business for yourself, competition is just part of your day. But you may be watching for the wrong thing when it comes to assessing and beating your competition. According to one study at Bristol University, the brain seems to learn more when the competition makes a mistake rather than a winning move.

Filed Under: Brain and Marketing

Let Me Make You Feel Bad so I Can Make You Feel Better

October 22, 2010 by Verilliance Leave a Comment

Take this recent study about how beauty products in ads make you feel. They make you feel bad about yourself. The “you need this” message is built right into the product itself, and when couched in an ad the resulting effect was this internalized message:

Filed Under: Consumer Behavior, Neuromarketing

Can a Massage Close the Deal?

October 18, 2010 by Verilliance Leave a Comment

According to Neuroeconomonists, this feeling we get from massage is likely due to the release of oxytocin, the cuddle hormone. When released in our body, we feel bonded, we feel trust, we feel secure. And this rush of trust helps us feel more comfortable with our spending decisions.

Filed Under: Neuroeconomics

Mind the Gap – NeuroFocus Measures Brain Response to New Failed Gap Logo

October 18, 2010 by Verilliance Leave a Comment

Apparently Gap marketers didn’t pay attention in class. Surely they knew changing an iconic logo was risky business? By now it’s old news that the new Gap logo failed miserably and led to backlash along social media channels and rejection of the logo. Lots of marketing pundits are speculating on why, but NeuroFocus left speculation behind and went straight for the source — the brain.

Filed Under: Neuromarketing Firms, Neuromarketing News

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