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Archives for November 2010
I was watching Snatch last night and chuckling over Brad Pitt’s comical rendition of Mickey O’Neill, an Irish gipsy traveller and fighter. Though Mickey’s accent is exaggerated for entertainment’s sake, a recent study has shown that it actually is more difficult for our brain to process and understand a non-native accent.
Join us for another brainy tweetchat on the topic of neuromarketing and better marketing through science. Recent news on the use of Neuromarketing in political campaigns has led to some buzz – both negative and positive.
Trust, loyalty, and the fairly new concept of brand attachment are coveted but nebulous marketing concepts. Neuroeconomics, neuroscience, and neuromarketing are all offering us insights into how trust works (from brain chemicals like oxytocin and its effects on advertising, to evolutionary theories as to why we need trust), and how to then design marketing messages, products, services to be optimized for trust, loyalty and brand attachment.
All the recent hype about the future of marketing being in building relationships is not far off the mark (at least according to this one study). Whatever your product or service, the more you can build a relationship with your consumers, and allow them to develop a personal relationship with your brand, the more invested your customers will be and the more difficult it will be for your competitors to woo them away from you.