All the recent hype about the future of marketing being in building relationships is not far off the mark (at least according to this one study). Whatever your product or service, the more you can build a relationship with your consumers, and allow them to develop a personal relationship with your brand, the more invested your customers will be and the more difficult it will be for your competitors to woo them away from you.
Archives for 2010
Remember last week when I posted about a new brain study that suggests we learn more from our competitors’ mistakes than from their successes? God help you Cooks Source, but did you have to give us such an easy lesson?
If you’re in business for yourself, competition is just part of your day. But you may be watching for the wrong thing when it comes to assessing and beating your competition. According to one study at Bristol University, the brain seems to learn more when the competition makes a mistake rather than a winning move.
Take this recent study about how beauty products in ads make you feel. They make you feel bad about yourself. The “you need this” message is built right into the product itself, and when couched in an ad the resulting effect was this internalized message:
According to Neuroeconomonists, this feeling we get from massage is likely due to the release of oxytocin, the cuddle hormone. When released in our body, we feel bonded, we feel trust, we feel secure. And this rush of trust helps us feel more comfortable with our spending decisions.