Neurocinematics, a close cousin of neuromarketing, studies the brain and physiological activity of movie viewers in real-time through fMRI, EEG, eye-tracking, and galvanic skin response to optimize your movie experience. […keep reading]
Archives for February 2011
Sands Research Announces Superbowl XLV Neuromarketing Winners for 2011
Sands Research, a neuromarketing firm, has announced it’s 4th annual neuro ranking of Super Bowl ads. Who won? […continue]
What’s in a Name?
When I was ready to launch my consulting business, obviously I needed a name. For me, the name would set the tone and the direction, so it was of the utmost importance that I get it right. It was so important to me that I felt I couldn’t do anything else until the name was perfect. So I set to the task with a fever in my blood. […click title to keep reading]