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Archives for March 2011

Build a Better Conference – Design Better Networking

March 30, 2011 by Verilliance Leave a Comment

It’s time for conferences to think outside the box on networking, designed with human nature in mind. Events that reduce anxiety, that facilitate putting the right people together, and have opportunities for interaction built in. If the real value of a conference is the networking, than ensure its value. […continue reading]

Filed Under: Choice Architecture, Fun, Not Rocket Science

A Little On Nudge Theory

March 28, 2011 by Verilliance Leave a Comment

Ran across this video today about Nudge theory, a behavioral economics concept. I share it because it illustrates how the smallest changes in presentation can make big changes in human behavior. […continue reading]

Filed Under: Off-Topic

Social Media, Social Good, and the Brain

March 27, 2011 by Verilliance Leave a Comment

Oxytocin, mirror neurons, dopamine, in-group jumping, social proof…the list goes on. Social media and social good are clearly symbiotic and when social media is intelligently leveraged, the opportunities to affect social change are immense. […continue reading]

Filed Under: Social Media

Mynd | Ambitious Neuromarketing Technology from NeuroFocus

March 25, 2011 by Verilliance 11 Comments

Neuromarketing firm NeuroFocus made big news when they unveiled their new Mynd dry, wireless, EEG headset at the recent 2011 ARF conference in New York City. I wasn’t able to make it to the conference to see Mynd in action for myself, but I did get a chance to speak with NeuroFocus CEO AK Pradeep by phone. […click title to keep reading]

Filed Under: Neuromarketing Firms, Neuromarketing News

Pricing and the Placebo Effect

March 15, 2011 by Verilliance 9 Comments

Researchers have found that the placebo effect as applied to pricing can change not just the perception of value of a product or service, but the actual efficacy of a product or service. In other words, if you it’s priced higher, you’ll experience it as working better. Continue reading by clicking the title link.

Filed Under: Choice Architecture, Consumer Behavior

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