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Mirabeau Wine Shows you How to Open Wine Without a Corkscrew and How to Win at Marketing

January 12, 2014 by Verilliance Leave a Comment

I just love brilliant marketing strategies – those little gems that knock it right out of the park. Before today I had never heard of  Mirabeau Wine, but after a 49 second exposure to them, I am now not only aware of them, but I’m ready to try their wine. All because of this elegantly […]

Filed Under: Brilliant Marketing Examples

Gary Vaynerchuk on EQ, Storytelling, and the Value of Introverts

April 13, 2013 by Verilliance Leave a Comment

Gary Vaynerchuk on EQ, Storytelling, and the Value of Introverts

A conversation with Gary Vaynerchuk – we discuss EQ, the power of storytelling, and how introverts, intuitives, and listeners can crush it. […continue reading]

Filed Under: Fun

Notes from Podcamp

April 9, 2013 by Verilliance 5 Comments

Podcamp is alive and well in Western Massachusetts! For the 5th year in a row, Valley techies and geeks and business owners gathered for a day of social media unconferencing. […continue reading]

Filed Under: Fun

Neuromarketing and Genetics

May 19, 2012 by Verilliance Leave a Comment

Is genetics the next frontier in targeted marketing? Or is that just going too far? […continue reading]

Filed Under: Neuromarketing

Brand Comments – How Your Audience Interprets Them

December 15, 2011 by Verilliance Leave a Comment

The question is, how much do negative vs. positive comments affect your audience? As usual, there are many variables, but a recent study offers a few clues into how variables come together to influence sentiment. […continue reading]

Filed Under: Branding

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  • Mirabeau Wine Shows you How to Open Wine Without a Corkscrew and How to Win at Marketing
  • Gary Vaynerchuk on EQ, Storytelling, and the Value of Introverts
  • Notes from Podcamp
  • Neuromarketing and Genetics
  • Brand Comments – How Your Audience Interprets Them

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