Neurocinematics, a close cousin of neuromarketing, studies the brain and physiological activity of movie viewers in real-time through fMRI, EEG, eye-tracking, and galvanic skin response to optimize your movie experience. […keep reading]
Would you buy these shoes just because Paris Hilton was holding them or wearing them? According to a new study, you probably wouldn’t run out the door to find them, but you would be more likely to pay attention and remember the shoes. I like shoes, though probably not as much as “the next girl”. […]
Who needs a complicated blog post to explain how cognitive bias and perception influence our buying behavior when a funny YouTube video sums it up like this? httpv://www.youtube.com/watch?v=trB5CSDmf1E Want to see more videos on marketing, behavior, and the brain? See here.
Apple builds us the technology tools that gets out of our way, and that makes them cool and sexy.