I just love brilliant marketing strategies – those little gems that knock it right out of the park. Before today I had never heard of Mirabeau Wine, but after a 49 second exposure to them, I am now not only aware of them, but I’m ready to try their wine. All because of this elegantly […]
Gary Vaynerchuk on EQ, Storytelling, and the Value of Introverts
A conversation with Gary Vaynerchuk – we discuss EQ, the power of storytelling, and how introverts, intuitives, and listeners can crush it. […continue reading]
Notes from Podcamp
Podcamp is alive and well in Western Massachusetts! For the 5th year in a row, Valley techies and geeks and business owners gathered for a day of social media unconferencing. […continue reading]
Neuromarketing and Genetics
Is genetics the next frontier in targeted marketing? Or is that just going too far? […continue reading]
Brand Comments – How Your Audience Interprets Them
The question is, how much do negative vs. positive comments affect your audience? As usual, there are many variables, but a recent study offers a few clues into how variables come together to influence sentiment. […continue reading]