Our brain is wired for “first impressions”. What is your style saying to your clients, customers, or audience? […continue reading]
After a Hiatus – Getting Clear on My Intent
Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to improve quality of life. […continue reading]
Talking to Persuade – Scientists Study Speakers to Determine Most Successful Persuasive Styles
How many times a day do you need to sway someone to your point of view, or get them to do something you want them to do? How you say it can make all the difference according to a team of scientists at University of Michigan. […continue reading]
Want More Brand Loyalty? Narrow it Down.
According to a recent study, brands like Corona that define their brand with narrow associations do better than brands that try to be too many things to too many people. […continue reading]
From Nudge to Fun to Good Behavior
Last year Volkswagon launched The Fun Theory, using nudge theory to influence behavior towards positive change. Check out this video of my favorite, the piano staircase. […continue reading]