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The Brain Judges, So Dress for Success

September 12, 2011 by Verilliance 3 Comments

Our brain is wired for “first impressions”. What is your style saying to your clients, customers, or audience? […continue reading]

Filed Under: Not Rocket Science

After a Hiatus – Getting Clear on My Intent

September 9, 2011 by Verilliance Leave a Comment

Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to improve quality of life. […continue reading]

Filed Under: Brain and Marketing, Consumer Behavior, Neuroeconomics, Neuromarketing, Off-Topic

Talking to Persuade – Scientists Study Speakers to Determine Most Successful Persuasive Styles

May 16, 2011 by Verilliance Leave a Comment

How many times a day do you need to sway someone to your point of view, or get them to do something you want them to do? How you say it can make all the difference according to a team of scientists at University of Michigan. […continue reading]

Filed Under: Conversion Rate Optimization

Want More Brand Loyalty? Narrow it Down.

May 5, 2011 by Verilliance 9 Comments

According to a recent study, brands like Corona that define their brand with narrow associations do better than brands that try to be too many things to too many people. […continue reading]

Filed Under: Branding, Consumer Behavior

From Nudge to Fun to Good Behavior

April 14, 2011 by Verilliance Leave a Comment

Last year Volkswagon launched The Fun Theory, using nudge theory to influence behavior towards positive change. Check out this video of my favorite, the piano staircase. […continue reading]

Filed Under: Choice Architecture, Fun

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