It’s time for conferences to think outside the box on networking, designed with human nature in mind. Events that reduce anxiety, that facilitate putting the right people together, and have opportunities for interaction built in. If the real value of a conference is the networking, than ensure its value. […continue reading]
Ran across this video today about Nudge theory, a behavioral economics concept. I share it because it illustrates how the smallest changes in presentation can make big changes in human behavior. […continue reading]
Oxytocin, mirror neurons, dopamine, in-group jumping, social proof…the list goes on. Social media and social good are clearly symbiotic and when social media is intelligently leveraged, the opportunities to affect social change are immense. […continue reading]
Neuromarketing firm NeuroFocus made big news when they unveiled their new Mynd dry, wireless, EEG headset at the recent 2011 ARF conference in New York City. I wasn’t able to make it to the conference to see Mynd in action for myself, but I did get a chance to speak with NeuroFocus CEO AK Pradeep by phone. […click title to keep reading]
Researchers have found that the placebo effect as applied to pricing can change not just the perception of value of a product or service, but the actual efficacy of a product or service. In other words, if you it’s priced higher, you’ll experience it as working better. Continue reading by clicking the title link.