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You are here: Home / Archives for Brain and Marketing

After a Hiatus – Getting Clear on My Intent

September 9, 2011 by Verilliance Leave a Comment

Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to improve quality of life. […continue reading]

Filed Under: Brain and Marketing, Consumer Behavior, Neuroeconomics, Neuromarketing, Off-Topic

Your Brain on Stories – Neurocinematics

February 28, 2011 by Verilliance 17 Comments

Neurocinematics, a close cousin of neuromarketing, studies the brain and physiological activity of movie viewers in real-time through fMRI, EEG, eye-tracking, and galvanic skin response to optimize your movie experience. […keep reading]

Filed Under: Behavior, Brain and Marketing, Consumer Behavior, Fun, Neuromarketing

The Brain on Outsiders

November 19, 2010 by Verilliance Leave a Comment

I was watching Snatch last night and chuckling over Brad Pitt’s comical rendition of Mickey O’Neill, an Irish gipsy traveller and fighter. Though Mickey’s accent is exaggerated for entertainment’s sake, a recent study has shown that it actually is more difficult for our brain to process and understand a non-native accent.

Filed Under: Brain and Marketing, Fun

Learn From Their Mistakes – The Brain on Competition

October 22, 2010 by Verilliance Leave a Comment

If you’re in business for yourself, competition is just part of your day. But you may be watching for the wrong thing when it comes to assessing and beating your competition. According to one study at Bristol University, the brain seems to learn more when the competition makes a mistake rather than a winning move.

Filed Under: Brain and Marketing

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