Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to improve quality of life. […continue reading]
Neurocinematics, a close cousin of neuromarketing, studies the brain and physiological activity of movie viewers in real-time through fMRI, EEG, eye-tracking, and galvanic skin response to optimize your movie experience. […keep reading]
I was watching Snatch last night and chuckling over Brad Pitt’s comical rendition of Mickey O’Neill, an Irish gipsy traveller and fighter. Though Mickey’s accent is exaggerated for entertainment’s sake, a recent study has shown that it actually is more difficult for our brain to process and understand a non-native accent.
If you’re in business for yourself, competition is just part of your day. But you may be watching for the wrong thing when it comes to assessing and beating your competition. According to one study at Bristol University, the brain seems to learn more when the competition makes a mistake rather than a winning move.