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Brand Comments – How Your Audience Interprets Them

December 15, 2011 by Verilliance Leave a Comment

The question is, how much do negative vs. positive comments affect your audience? As usual, there are many variables, but a recent study offers a few clues into how variables come together to influence sentiment. […continue reading]

Filed Under: Branding

Want More Brand Loyalty? Narrow it Down.

May 5, 2011 by Verilliance 9 Comments

According to a recent study, brands like Corona that define their brand with narrow associations do better than brands that try to be too many things to too many people. […continue reading]

Filed Under: Branding, Consumer Behavior

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