Last year Volkswagon launched The Fun Theory, using nudge theory to influence behavior towards positive change. Check out this video of my favorite, the piano staircase. […continue reading]
It’s time for conferences to think outside the box on networking, designed with human nature in mind. Events that reduce anxiety, that facilitate putting the right people together, and have opportunities for interaction built in. If the real value of a conference is the networking, than ensure its value. […continue reading]
Researchers have found that the placebo effect as applied to pricing can change not just the perception of value of a product or service, but the actual efficacy of a product or service. In other words, if you it’s priced higher, you’ll experience it as working better. Continue reading by clicking the title link.
Who needs a complicated blog post to explain how cognitive bias and perception influence our buying behavior when a funny YouTube video sums it up like this? httpv://www.youtube.com/watch?v=trB5CSDmf1E Want to see more videos on marketing, behavior, and the brain? See here.
Choice Architecture, as coined by Thaler and Sunstein in their 2008 book, Nudge: Improving Decisions About Health, Wealth, and Happiness, is the practice of understanding cognitive bias and designing environments, messages, products, ads, websites — anything that is designed — to help nudge the decision making process. I won’t get into the philosophical debate about […]