Verilliance

Better Marketing Through Science

  • Home
  • About
  • Blog
  • Library
  • Contact
You are here: Home / Archives for Consumer Behavior

After a Hiatus – Getting Clear on My Intent

September 9, 2011 by Verilliance Leave a Comment

Imagine how combining the power of insight from marketing, neuromarketing, behavioral economics, psychology, evolutionary sciences, neuroeconomics, and other such disciplines can be combined to improve quality of life. […continue reading]

Filed Under: Brain and Marketing, Consumer Behavior, Neuroeconomics, Neuromarketing, Off-Topic

Want More Brand Loyalty? Narrow it Down.

May 5, 2011 by Verilliance 9 Comments

According to a recent study, brands like Corona that define their brand with narrow associations do better than brands that try to be too many things to too many people. […continue reading]

Filed Under: Branding, Consumer Behavior

Pricing and the Placebo Effect

March 15, 2011 by Verilliance 9 Comments

Researchers have found that the placebo effect as applied to pricing can change not just the perception of value of a product or service, but the actual efficacy of a product or service. In other words, if you it’s priced higher, you’ll experience it as working better. Continue reading by clicking the title link.

Filed Under: Choice Architecture, Consumer Behavior

Your Brain on Stories – Neurocinematics

February 28, 2011 by Verilliance 17 Comments

Neurocinematics, a close cousin of neuromarketing, studies the brain and physiological activity of movie viewers in real-time through fMRI, EEG, eye-tracking, and galvanic skin response to optimize your movie experience. […keep reading]

Filed Under: Behavior, Brain and Marketing, Consumer Behavior, Fun, Neuromarketing

Brand Attachment is the New Black

November 7, 2010 by Verilliance Leave a Comment

All the recent hype about the future of marketing being in building relationships is not far off the mark (at least according to this one study). Whatever your product or service, the more you can build a relationship with your consumers, and allow them to develop a personal relationship with your brand, the more invested your customers will be and the more difficult it will be for your competitors to woo them away from you.

Filed Under: Consumer Behavior

Next Page »

Get Free Updates!

Recent Posts

  • Mirabeau Wine Shows you How to Open Wine Without a Corkscrew and How to Win at Marketing
  • Gary Vaynerchuk on EQ, Storytelling, and the Value of Introverts
  • Notes from Podcamp
  • Neuromarketing and Genetics
  • Brand Comments – How Your Audience Interprets Them

Post Archives

Find it Here

Ready to Win?

Contact me. We'll set up a free initial exploratory session to discuss your goals. No hard sales tactics, just honest conversation.

Get in Touch

  • Home
  • About
  • Blog
  • Archives
  • Contact

© 2021 Verilliance · Rainmaker Platform