I often get asked to define neuromarketing or other terms within that or related fields. Though I explain some of these terms in blog posts, I decided to create a laymen’s glossary for you. Here’s the opening blurb from that page.
Neuromarketing, behavioral economics, EEGs, OH MY! Are you befuddled by all the terms in the field of neuromarketing? Does a search on Wikipedia still leave you scratching your head? Don’t worry. I’m going to explain it all to you in laymen’s terms. This ongoing glossary will cover the best, the latest, the most important terms in the fields of neuromarketing, neuroeconomics, behavioral economics, and other related fields. Check back every now and then to learn something new. If you want to know how often it will be updated, chances are pretty good that when I introduce a new term on my blog it will end up here.
Is there a neuromarketing term you’ve heard bandied about that you’d like a simple definition for? Let me know in comments.