Neuromarketing firm NeuroFocus made big news when they unveiled their new Mynd dry, wireless, EEG headset at the recent 2011 ARF conference in New York City. I wasn’t able to make it to the conference to see Mynd in action for myself, but I did get a chance to speak with NeuroFocus CEO AK Pradeep by phone. […click title to keep reading]
Sands Research, a neuromarketing firm, has announced it’s 4th annual neuro ranking of Super Bowl ads. Who won? […continue]
Apparently Gap marketers didn’t pay attention in class. Surely they knew changing an iconic logo was risky business? By now it’s old news that the new Gap logo failed miserably and led to backlash along social media channels and rejection of the logo. Lots of marketing pundits are speculating on why, but NeuroFocus left speculation behind and went straight for the source — the brain.
See Professor Richard Silberstein and Peter Pynta of Australian firm Neuro-Insight speak on Neuromarketing.