Neuromarketing firm NeuroFocus made big news when they unveiled their new Mynd dry, wireless, EEG headset at the recent 2011 ARF conference in New York City. I wasn’t able to make it to the conference to see Mynd in action for myself, but I did get a chance to speak with NeuroFocus CEO AK Pradeep by phone. […click title to keep reading]
Apparently Gap marketers didn’t pay attention in class. Surely they knew changing an iconic logo was risky business? By now it’s old news that the new Gap logo failed miserably and led to backlash along social media channels and rejection of the logo. Lots of marketing pundits are speculating on why, but NeuroFocus left speculation behind and went straight for the source — the brain.
Science magazine giant New Scientist posted an article today announcing that their current cover had been chosen with the help of Neuromarketing. The article is 3 pages long and covers information about the field of neuromarketing — in particular the “whys”. It’s a great article about neuromarketing, particularly for people new to the concept. New […]
One interesting aspect of neuromarketing is how neuromarketing firms are pushing the boundaries of brain imaging/scanning technology in an effort to differentiate themselves. The theory here is that the closer data collection can get to real time, the more accurate the measurement of consumer response. Today Sands Research released news that they have developed a […]
I’m busy behind the scenes putting together a post defining neuromarketing and other related disciplines, as well as a suggested reading list. Meanwhile, the neuromarketing panel at SXSW is heating up the stage where NeuroFocus premiered this video. Neuroscience rap…what’s not to love? httpv://www.youtube.com/watch?v=RUzo7fhRpFY