I don’t care who you are, it’s pretty sweet to see your name on a cover of a magazine. I knew this was coming (I wrote the article months ago) but it was fun to see my name/article on the cover! I wrote this article for the web marketing industry as an introduction for those who know little about neuromarketing; not an easy task in two pages.
If you’re already familiar with neuromarketing, this article won’t tell you anything new, but if you’ve just heard the term and responded by saying, “neuro-wha??”, this might be a good starting point for you.