When I discovered neuromarketing as a discipline I jumped in feet first, and one of the first things I did was start a neuromarketing tweetchat on Twitter (#nmchat).
The response so far has been great, and I’ve met some awesome people and had lots of fun. But I’ve been feeling a little directionless. How many times can we talk about what neuromarketing is, or where it’s going, or how the “rest of us” don’t yet have access to the tools?
The biggest obstacle has been that a lot of people don’t really know what neuromarketing is, and so it’s been hard to construct conversations that aren’t heavily one-sided.
I’ve been thinking about what valuable conversations we can have around neuromarketing. It seems to me the best way to bring value to those chats is with a more defined take-away model. I’d already been laying the groundwork for some guest appearances on #nmchat, and I’m knocking on lots of virtual doors to bring you some interesting folks to lead discussions on the “big” topics.
I’ve got some leads, and I hope to be making announcements soon. Here are the types of guests I’m wooing, and the topics I’d like to bring them on board for:
- Social Neuroscientists to discuss the latest social discoveries about the brain.
- Neuro-ethicists to really get to the marrow of ethics, standards, and regulation around neuromarketing.
- Neuromarketing firms to discuss what they’re doing, what they’re discovering, what tools they use, and results.
- Some big names in neuromarketing and neuroeconomics like Dan Ariely or Martin Lindstrom.
- Other neuromarketing bloggers like Roger Dooley and John Bidwell.
Anyone else you can think of you’d like to tweetchat it up with?
As for the regular line up, and moving toward a take-away model, I’ve got a list of ideas. Here are some teasers
to whet your appetite:
- Marketing to the woman’s brain.
- Marketing to the man’s brain.
- Marketing to the entrepreneur’s brain.
- Designing websites for choice architecture.
- Writing for cognitive fluency.
There’s more, but I don’t want to give all my ideas away just yet.
What do you think?
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