Join us for another brainy tweetchat on the topic of neuromarketing and better marketing through science. Recent news on the use of Neuromarketing in political campaigns has led to some buzz – both negative and positive. Cries of brainwashing and Orwellian marketing tactics have been showing up on Twitter and blogs, stirring up fear and suspicion for the future of marketing. Some background reading is provided below:
- Making Ads that Whisper to the Brain
- Advertising Research Foundation Announces NeuroStandards Study
- TruthOut.org and 21st Century Politics
- Is Neuromarketing Good for Us?
Tonight we’ll be discussing the latest response and claims and re-visiting the topic of ethics surrounding the use of neuromarketing (both primary research and secondary research) in marketing.