Dan Hill claims frustration is the #1 emotion users experience when exposed to advertising. Learn how to K.I.S.S. (Keep It Simple Stupid). […]
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Join us for another brainy tweetchat on the topic of neuromarketing and better marketing through science. Recent news on the use of Neuromarketing in political campaigns has led to some buzz – both negative and positive.
Trust, loyalty, and the fairly new concept of brand attachment are coveted but nebulous marketing concepts. Neuroeconomics, neuroscience, and neuromarketing are all offering us insights into how trust works (from brain chemicals like oxytocin and its effects on advertising, to evolutionary theories as to why we need trust), and how to then design marketing messages, products, services to be optimized for trust, loyalty and brand attachment.
I’ll admit it, I’m a heart-bleeder. Always rooting for the underdog, always thinking we can do things better than we are, always thinking at-risk populations wouldn’t be so damn at-risk if they had the same opportunities.