See Professor Richard Silberstein and Peter Pynta of Australian firm Neuro-Insight speak on Neuromarketing.
In case you’ve been living under a rock, Old Spice has been dominating the attention of the public recently, from their series of Manly Man Old Spice ads, to their recent social media and viral powerhouse success. Everyone is talking about it. httpv://www.youtube.com/watch?v=qtF13U5t8xE And I had to wonder…did Old Spice employ Neuromarketing to help create […]
Would you buy these shoes just because Paris Hilton was holding them or wearing them? According to a new study, you probably wouldn’t run out the door to find them, but you would be more likely to pay attention and remember the shoes. I like shoes, though probably not as much as “the next girl”. […]
Mad 4 Marketing just posted a blog praising the focus group while pretty much dismissing neuromarketing. They used Campbell Soup as their example (my review of that campaign is here). If you’ve been following neuromarketing, you know that the whole reason the technology was developed was because of studies that showed people were incapable of […]
Yesterday I stumbled on this 1991 news story about “Mind Scan” and its inventor, Dr. David Lewis-Hodgson. I’ll wait to comment until after you’ve had a chance to view it. httpv://www.youtube.com/watch?v=q5RlDDvJKmU So “Mind Scan” was really early neuromarketing – the measuring of brain response to marketing messages. What struck me is how little has changed […]