Last weekend I was at PodCamp Western MA. When I handed my business card to someone she looked it over and immediately asked me how I came up with my business name. She wasn’t the first to ask, so I thought I’d share the story of how Verilliance got its name.
When I was ready to launch my consulting business, obviously I needed a name. For me, the name would set the tone and the direction of my work with clients, so it was of the utmost importance that I get it right. It was so important to me that I felt I couldn’t do anything else until the name was perfect. So I set to the task with a fever in my blood.
There were four things I knew I wanted in the name:
- It had to be one word.
- It had to be unique, not existing anywhere else.
- It had to somehow crystallize an array of skills I brought to the table.
- It had to start with the letter V.
Hang on. It had to start with the letter V? Why?
V is my favorite letter. The woman at PodCamp WM who asked me to tell her how I came up with Verilliance exclaimed, “I’ve never MET anyone with a favorite letter before!” It never occurred to me that a favorite letter was unusual, and probably uber-geekish. No matter, I’m convinced V is the most interesting letter in the English alphabet. It is one of the easiest letters to write and sooo unassuming in it’s simplicity. Visually it is sharp, coming to a point, but also open at the top, like a vessel ready to receive. It’s a symbol of the feminine (not to mention the first letter in a few, ahem, decidedly feminine words), and the first letter of my Zodiac sign (not that I’m into that kind of woo-woo science, but admit it, who isn’t just the slightest bit attached to their Zodiac sign?).
And then you say the letter V. Go on, tuck your bottom lip under your front teeth and say it, “vvvvvvvvvvvv”. Positively luxurious, isn’t it?
No letter in the alphabet encompasses so many things, is so multi-faceted, and therefore so utterly potent.
Once I had the criteria set, I set to work looking for inspiration. I started, where else, with the dictionary. Then I moved to foreign dictionaries, and then finally to latin and greek prefixes and suffixes. Once I had pages and pages in my notebook filled up, I enlisted a couple of friends in a 2 hour brainstorming session, and we narrowed down the list and started playing with words. The latin prefix “veri” (meaning true, truth, real, truthfulness), stood out. One of the friends felt it was one of my most prominent qualities.
And then it just happened. The word “Verilliance”, a combination of the latin root “veri-” and “brilliance”, was shouted out and my business name was born.
Verilliance: (n) truth and brilliance.